The Construction of an Explorer

Assignment 8 Viral Marketing | June 28, 2010

What we have here is the landing page for Laptops For All.  It contains the potentially viral video along with calls to action from the top to bottom.  The main call to action is the “design your own lap top” button.  This button links directly to the main site, where the potential customers can play with the create-a-laptop feature.  This landing page is created to entice and pique the curiosity of male customers who are looking for a “unique” gift  to give to the special women in their lives.  Because the laptops cost a considerable amount of money, we are not expecting a sale right away, but only to present potential customers with an alternate option for their gifts.

The video is designed to show the visitor what may happen if they do present the right person a unique gift of a laptop such as ours.

This landing page will continue to be tested and the clicks will be recorded to keep an accurate number of new visitors from this landing page.